Comparing data released by comScore this year and comparing what they said last year, the story emerges the Europe has actually surged ahead in terms of number of searches. This is partly due to the wide number of countries in the European region – particularly including Russia which is surging ahead on all cylinders search-wise at the moment.
However, the fact that there are more searches in Europe – may surprise some.
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Andy Atkins-Kruger
CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
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I am not surprised. At least, not much. Despite there are 3 billion people living in Asia, the Internet penetration is quite low.
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