According to Brand Republic the big online brands could well move into the traditional media by buying a firm called Trader Classified Media.
Trader Classified Media (not ‘trade’ as reported elsewhere) owns 575 print titles and 56 web sites in 20 countries including the US, France, Spain, Italy, Switzerland and Russia amongst others.
What could this mean for the globe? It is possible that the 575 sites could be used to take image advertising from the Pay Per Click systems giving the image side of this type of publishing a quick lift.
At the moment, it is speculation – but it is widely reported and thus highly likely to be, at least in part, truthful.
Google and Yahoo! look at tie-up with traditional media firm – Media Bulletin – Media news by Email – Brand Republic
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