A recent article at CMO magazine discusses the subtleties of marketing in China.
The use of guanxi – your “network of influence” or your sphere of friends and acquaintences – is explained as being far more valuable than other Western marketing methods.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
