A very interesting post from Niall Kennedy about International Search, via OjoBuscador.
This data is very interesting, for those of you who haven’t seen it yet. Gives great insight into the breakdown of interntional search. Take a look at the graph. Where are you in the data?


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
One Response
Great post Marina! It’s interesting to see China at number two. I think that reflects the fact that the number of internet users in China is quickly gaining on the US and there is a lot of competition. The other graphs in the report were very revealing showing Google’s market share in the US at 44.7% and in France at 82.02% yet a paltry 13% in China. I wonder in what other countries they lag behind. Google’s global market share is at 62% according to Comscore.