ISS: Digital assets and digital asset management

Universal Search and Digital Asset Optimisation

Anne Kennedy – Beyond Ink

Universal Search – more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion.

We are actually doing marketing

Why care?

• Multimedia is a driver of search marketing.
  • YouTube
  • Flickr
  • Facebook
  • Twitter
• Tap into these opportunities.

• Use video, upload it and have your contacts talk about it. These assets can be favoured by the search engines and can send a lot of quality traffic.

Photos and video require great attention in the descriptions – avoid alpha-numeric photo names.

VERY IMPORTANT: embed video and audio in keyword relevant text – it works!

The message: Textual messages are good but images and video are more and more relevant and should be used.

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Sante J. Achille

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