Universal Search and Digital Asset Optimisation
Anne Kennedy – Beyond Ink
Universal Search – more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion.
We are actually doing marketing
- Multimedia is a driver of search marketing.
- Tap into these opportunities.
- Use video, upload it and have your contacts talk about it. These assets can be favoured by the search engines and can send a lot of quality traffic.
Photos and video require great attention in the descriptions – avoid alpha-numeric photo names.
VERY IMPORTANT: embed video and audio in keyword relevant text – it works!
The message: Textual messages are good but images and video are more and more relevant and should be used.
Sante J. Achille
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