Peter Maxmin – Bing
BING now investing “heavily” in Europe.
People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today does not tailor for user intent.
Search sessions are long and repetitive – for rx. seeking a digital camera – isers will switch engines, use price comparison, then reviews, … the overall work involves 15 queries and can take as long as 2 days.
Sessions are also decision oriented – 66% more people use Search for this. – Decision sessions are lengthy
so
- user are dissatisfied
- users want help searching
- users increase focus on tasks and decisions (not originally designed for these new tasks)
Search must:
- deliver results
- organize a better experience
- deliver information for decision and task management
