Miva is conducting research on it’s customer base in Germany to guage the level of interest in the roll out of its ‘pay per call’ service which is due to launch in the UK during September.
With ‘pay per call’, the advertiser only pays for each call received – rather than for each mouse click. Web searchers are presented with a unique telephone number which connects their interest with the relevant campaign.
Miva recently extented it’s channels in Germany – see the earlier report Miva announces significant new channels in Germany.
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