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Miva researches launching pay per call in Germany

Miva is conducting research on it’s customer base in Germany to guage the level of interest in the roll out of its ‘pay per call’ service which is due to launch in the UK during September.

With ‘pay per call’, the advertiser only pays for each call received – rather than for each mouse click. Web searchers are presented with a unique telephone number which connects their interest with the relevant campaign.

Miva recently extented it’s channels in Germany – see the earlier report Miva announces significant new channels in Germany.

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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