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Nielsen report: Brazil leads the world in social network websites

According to a new Nielsen report Brazil is the country with more people using social networks websites. Brazilian users are also leading on time spent.

Nielsen reports that 80% of online users in Brazil are registered on social networks, followed by Spain with 75%, Italy 73% and Japan 70%.

Facebook is the leading network in the world with more than 108 million unique users, but only 2% of brazilians are using the website. Undisputed leader is Google’s Orkut, with 70% reach, making it the world leader on domestic audience reach.

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3 Responses to Nielsen report: Brazil leads the world in social network websites

  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by mausoares: @sorayad Nielsen says it’s Brazil… http://bit.ly/Jb44w

  2. […] Nielsen report: Brazil leads the world in social network websites Nielsen reports that 80% of online users in Brazil are registered on social networks, followed by Spain with 75%, Italy 73% and Japan 70%. (tags: socialnetworking) […]

  3. […] Nielsen report: Brazil leads the world in social network websites Nielsen reports that 80% of online users in Brazil are registered on social networks, followed by Spain with 75%, Italy 73% and Japan 70%. (tags: socialnetworking) […]

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