Sir Martin’s WPP acquired online full service agency Midia Digital and search agency i-Cherry, both based out of Curitiba, south of Brazil. i-Cherry top executive is Brazilian search pioneer Alexandre Kavinski. Here is the official press release.
Social Networks are very popular in Brazil and Facebook decided to take advantage of that. Looking to expand its user base and searching for brand awareness opportunities, Facebook is hiring a Growth Manager. The opening is posted on FB´s website … Read More
South African media company Naspers announced today the acquisition of 91% of the share capital of Brazilian e-commerce group BuscaPé.com Inc. for an amount of US$342m. Buscapé, which started as comparison shopping ten years ago, currently is Latin America’s top … Read More
According to the latest comScore report “in Brazil, Google Sites accounts for 89.5 percent of all searches conducted, while Google Orkut has a dominant position in social networking (96.0 percent of time spent), as does Google Maps in the maps … Read More
As part of its efforts to revamp the international operations, internal sources from MySpace Brazil already confirmed that the office will remain open only until June 30th. MySpace opened its local office 2 years ago. Still remains a mistery what … Read More
SMX will arrive in Brazil for its second show on August 4th. Key notes were announced last week: Danny Sullivan, Erica Schmidt (Isobar) and SEMPO’s President Sara Houlobek are some of the international speakers. Unlike 2008, this year’s SMX SP … Read More
This is for those of you fans of international PPC: Ask.com is running a PPC campaign in Brazil trying to drive more users to its search engine. But when you do a search on Google for restaurante São Paulo (restaurant … Read More
According to a new Nielsen report Brazil is the country with more people using social networks websites. Brazilian users are also leading on time spent. Nielsen reports that 80% of online users in Brazil are registered on social networks, followed … Read More
Social networking is a very popular activity in Latin America and Brazil is making a serious point about it. A comScore study involving all countries with more than 10 million internet users revealed that social networks reached 87% of Canadians … Read More
There are always room for improvements, but my overall impression of SMX São Paulo 2008 was positive. In order to avoid duplicated content 🙂 I’m linking to Sara Holoubek’s post at DM News.
SMX franchise will have its first edition in Brazil on August 7th and 8th. Among the key speakers are Bill Hunt, Director of Global Search Strategy at Neo@Ogilvy; Erica Schimdt, Global Search Director at ISOBAR, and Sara Houlobek, Consultant, DMNews … Read More
As everyone knows Microsoft had given up Yahoo (for now, I think). In Brazil that means nothing, because here Yahoo and Microsoft are still operating together, as during the early days of Overture. Therefore, the “Search duopoly” mentioned by Danny … Read More
For the 8th consecutive year Meio&Mensagem , the local “Ad Age”, published its Most Admired Publishers list. There are 6 categories: TV, paid TV, radio, newspaper, magazine, and internet. Internet category was introduced only in 2004 and has being lead … Read More
Yahoo launched a few weeks ago the Yahoo Go application for mobile in Brazil. I have being using the 1.0 version in English for quite some time, but the new version keeps the same features, but now it’s avaiable in … Read More
IAB Brazil’s Search Engine Marketing Committee launched last week a SEM Glossary. Main objective is educate the market about main terms and definitions. The document is in portuguese and is available for download at IAB website Members of IAB Brazil … Read More