Sir Martin’s WPP acquired online full service agency Midia Digital and search agency i-Cherry, both based out of Curitiba, south of Brazil. i-Cherry top executive is Brazilian search pioneer Alexandre Kavinski. Here is the official press release.
Social Networks are very popular in Brazil and Facebook decided to take advantage of that. Looking to expand its user base and searching for brand awareness opportunities, Facebook is hiring a Growth Manager. The opening is posted on FB´s website and it is a 6-12 months engagement, so we cannot
South African media company Naspers announced today the acquisition of 91% of the share capital of Brazilian e-commerce group BuscaPé.com Inc. for an amount of US$342m. Buscapé, which started as comparison shopping ten years ago, currently is Latin America’s top such network for new and used goods and one of
According to the latest comScore report “in Brazil, Google Sites accounts for 89.5 percent of all searches conducted, while Google Orkut has a dominant position in social networking (96.0 percent of time spent), as does Google Maps in the maps category (70.9 percent of time spent) and Google-owned YouTube in
As part of its efforts to revamp the international operations, internal sources from MySpace Brazil already confirmed that the office will remain open only until June 30th. MySpace opened its local office 2 years ago. Still remains a mistery what will happen with the current campaigns and partnerships ( last
SMX will arrive in Brazil for its second show on August 4th. Key notes were announced last week: Danny Sullivan, Erica Schmidt (Isobar) and SEMPO’s President Sara Houlobek are some of the international speakers. Unlike 2008, this year’s SMX SP (possible hashtag on Twitter?) will take place in a single
This is for those of you fans of international PPC: Ask.com is running a PPC campaign in Brazil trying to drive more users to its search engine. But when you do a search on Google for restaurante São Paulo (restaurant São Paulo) you get an ad poorly written using the
According to a new Nielsen report Brazil is the country with more people using social networks websites. Brazilian users are also leading on time spent. Nielsen reports that 80% of online users in Brazil are registered on social networks, followed by Spain with 75%, Italy 73% and Japan 70%. Facebook
Social networking is a very popular activity in Latin America and Brazil is making a serious point about it. A comScore study involving all countries with more than 10 million internet users revealed that social networks reached 87% of Canadians and 85% of Brazilians during September 2008 (9.3 points increase
There are always room for improvements, but my overall impression of SMX São Paulo 2008 was positive. In order to avoid duplicated content 🙂 I’m linking to Sara Holoubek’s post at DM News.