The UK’s Internet Advertising Bureau – IABUK – has published its bi-annual report underlining rocketing online advertising spend in the UK reaching £490.8 million in just half a year. This means that the advertising spend in the UK is now double that in 2003. The spend represents a 5.8% share of marketing budgets.
The report is available from the IABUK for £200.
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
