The IABUK, reported in the Guardian says that paid for search advertising or pay per click, has risen by 57.7% this year over last.
The finding comes in their annual study of online market share carried out with Pricewaterhouse Coopers and the World Advertising Research Centre.
A YouGov finding also says that UK web users now spend 23 hours per week online – somewhat of an underestimate in my case!
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Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
