The BBC reports on the opening of the doors of EurID to allcomers trying to register one of the valuable .EU domains – now on a first come first served basis. Already 300,000 have used the sunrise period to register a domain where a previous claim existed – such as a trademark or trading history.
Markus Eggensperger of Lycos claims that “It’s the most important top level domain we have ever seen,” and “Eventually the .EU could rival the .com”.
As we say in the UK, that’s probably “poppycock” but then you never know. Still noone can say how .EUs will affect search engine rankings as the use of .fr or .de has been a very easy way to identify the country of a particular site.
Go and get you .Eu – but don’t switchover today!
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Andy Atkins-Kruger
CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
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If you’re doing business throughout Europe as opposed to just France or Germany I can see the value. I would imagine you want to have a multilingual site with a .eu extension.