WebCertain, where I work, is often classified as being in the North East of England and though it’s actually in Yorkshire, the business does have clients in the North East. Today, the UK’s Telegraph is touting a story entitled “People in North East are most timid internet users’. Having worked with, and for, companies based in the North East, I simply don’t believe a word of this story. The idea of linking this social engagement statistic with ‘class’ has been produced by someone in a time warp or, possibly, looking to create publicity through headlines. To get me to take any of this seriously, I’d need to see detailed statistics. The fact that the Telegraph let’s stories go live with ‘typos’ like ‘anthologist’ – meaning someone who compiles anthologies rather than ‘anthropologist’ – is another indicator that you should perhaps look to other newspapers for more serious analysis.


How to harness social listening for global brand success
Introduction In this blog post, we will explore how global brands can harness social listening insights and apply them to grow their global success. We will look at the role