American car hire organisation, Thrifty.com has translated its site into French, German and Spanish – a sign that more of the larger American travel organisations are recognising the need to speak the language of their customers.
Unfortunately, 75% of the page titles remain in English, as do the keywords and page descriptions so they’ve left something of a challenge for search engines to recognise the languages on the site.
One of the biggest reasons businesses fail in new international markets? A lack of localisation. This does not just mean translating a website, but making sure every aspect of a
The impact of economic uncertainty on a business can be huge: reduced customer spending, supply chain disruptions, and ultimately, the reduced ability to do business and be profitable. However, mitigating
Accessibility is not just a legal requirement – it is a commitment to inclusivity and a social responsibility that all businesses should take seriously. Being accessible means reaching a broader
