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Top 8 countries for time spent online in 2024

By Elin Box on July 11, 2024

Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market.

People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to conduct business, to browse and shop, or more.

But have you ever wondered just how long the average internet user spends online every day? Have you ever wondered which countries’ netizens spend the most time online?

This blog post will reveal eight countries where internet users spend, on average, over 8 hours online every day!

Which countries spend the most time online per day?

The recently-published Webcertain search and social report 2024 looked at 57 countries around the world. Out of these 57 countries, the eight countries which spent the most time online per day were:

  1. South Africa: The average internet user spends 9 hours and 24 minutes online per day.
  2. Brazil: The average internet user spends 9 hours and 13 minutes online per day.
  3. Philippines: The average internet user spends 8 hours and 52 minutes online per day.
  4. Colombia: The average internet user spends 8 hours and 43 minutes online per day.
  5. Argentina: The average internet user spends 8 hours and 41 minutes online per day.
  6. Chile: The average internet user spends 8 hours and 31 minutes online per day.
  7. Malaysia: The average internet user spends 8 hours and 17 minutes online per day.
  8. United Arab Emirates: The average internet user spends 8 hours and 11 minutes online per day.

Were you expecting to see South Africa at the top of the list? It may come as a surprise to many, especially when you consider that South Africa’s internet penetration rate is currently only 63.2%, meaning that a significant portion of its population is still to come online.

It just goes to show that even in countries where internet penetration still has plenty of room to grow, digital marketing still has an important role to play, since it could be that those people who are online, spend a large chunk of their time online.

It also goes to show the importance of relying on data, rather than assumptions, when creating your international digital marketing strategies. Only by relying on data will you be able to create a strategy that is based on reality and therefore primed for success.

If you are targeting any of the eight countries listed above, it would therefore be wise to dedicate a good chunk of your marketing efforts to digital, since people in those countries spend so much time online.

Commentary from our in-house experts

Carmen Aragones, a Marketing and Events Executive at Webcertain says: “Data should be the driver of your marketing strategy. When you know your audience, you can ensure you deliver the best marketing for them. This includes diving deep into consumer behaviour and understanding their drives and motivations, their habits and their priorities.”

Want to learn more?

If you want more international digital marketing insights, check out the Webcertain search and social report 2024. The report covers 57 markets from all over the world, making it an ideal read for international digital marketers wanting an easy-to-digest overview of each market. Download your copy for free from Webcertain’s Self-learning platform today!

Data sources

All the stats quoted in this blog post are taken from the Webcertain search and social report 2024, which used the latest data taken at the time of writing from DataReportal.

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Elin Box

Content Marketing Manager at Webcertain
Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain’s Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She also helps run the Webcertain blog and is the writer of the Webcertain search and social report, an annual report summarising digital marketing best practices in over 50 countries. She is passionate about educating and empowering people to make the best decisions for their business and is proud to help share Webcertain’s wealth of digital marketing knowledge with the world. Elin is from the UK.

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