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Vietnam has 15.5 million internet users – but little commercial use

The Asia Digital Marketing Yearbook – www.asiadma.com gives Vietnam an internet population of 15.5 million users but reports that the country derives little economic benefit.

“However, the internet is not used to any great effect: The websites of many ministries and provinces are not updated and do not have useful information; though all universities are connected,” reports Vietnamnet, ” only a tiny number of students are able to access the net.

“Furthermore, a survey by the Viet Nam Chamber of Commerce and Industry found that 92% of businesses that had websites did not bother to update them, 70% of businesses in big cities did not use web services, and 97% of entrepreneurs did not know about e-commerce.”

Via Vietnamnet.vn

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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