According to Vietnamnet, Yahoo is pushing the boat out in terms of new product launches in Vietnam – a market of around 20 million internet users with a largely young profile. Only in April this year, Yahoo appointed Vu Minh Tri as the General Director of Yahoo Vietnam.
Vietnam is a particularly interesting market for Yahoo. It’s in the east where traditionally Yahoo has a strong foothold – and Vietnam is one of the few markets where Microsoft doesn’t have any presence – so it’s much more of a two horse race.
This year Yahoo has launched services via Vietnamese newspapers, working with Mobifone to provide mobile phone search – and appointed four local agencies to go and sell ads. Only trouble is, Yahoo doesn’t appear to have a clear legal status to do this. According to Vietnamenet, they’re operating on a Singaporean licence – which is a bit like a Canadian company trading in the US on it’s Canadian credentials I guess! But there is life in the ole’ dog yet in the east – that’s for sure!
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