The Business Standard reports on attempts that Yahoo is making to ‘improve its relevance to India’ by adding cities and listings portals. Both Yahoo Our City and Yahoo! India Maps are at the beta testing stage – but will help Yahoo’s India based users to search locations comprising of 170 cities, 4,785 towns and 220,000 villages. As India is a huge nation – those figures sound a bit small to me?
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
