Times have got harder for the online gambling industry in Russia as Rambler, the No.2 search engine has decided to stop accepting PPC advertising for the gambling/poker sector. Earlier this year I reported on the new law introduced to restrict advertising for the sector. Although this law was a little ambiguous when it came to online gambling the market leader Yandex decided to halt their advertising immediately. Now Rambler, with 20% market share has followed suite.
With Google in third position that has stopped the easy days of PPC marketing for the industry. They will now have to follow more of the covert techniques adopted in the West to gain new players.
PPC advertising is still available through Begun.ru, in their associated sites and other private networks but the loss of the three market leaders will put renewed pressure on them to adopt the same stance.
Is this the end of the line? Extremely unlikely, as the industry always seems to find new and creative ways to market themselves but it has certainly sent ripples through gaming circles in Russia.