Andy Atkins-Kruger

Dutch online advertising grows by 34% in first quarter of 2005

The Dutch Interactive Advertising Bureau reports that the online advertising market grew by 34% in the first quarter of 2005 to 21.5 million Euros.

Emerce, which brings us the report, explains that the bureau brings together 18 organisations including TradeDoubler, MSN, Ilse, Lycos and Wanadoo but doesn’t yet include Google or Yahoo, something which IAB Director, Igor Beuker, regrets. This means that the total turnover figure for the industry will be significantly understated.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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