Google is now offering Gmail in 9 additional languages including the Thai language character set. Users have always been able to read and write emails in Thai but now the whole Gmail interface can be viewed in the language.
Anyone who has used Gmail understands how revolutionary the service is because of its 2.5GB+ of free storage and unique ability to group emails into conversations. e-marketer sees Gmail as the best way to build an individual profile to advertise products. Doubleclick has tried for years to accomplish this through a network of media sites and individual profile surveys but fails in comparison to Gmail’s 2.5GB+ of a user’s archived emails.
What’s interesting as it relates to multilingual search is the aggressive rollout of thirty-eight different language character sets. After all, how many Tagalog language users could there be? Certainly a Gmail user in Thailand is worth a fraction of a comparable US consumer but with Google lagging or non-existent in the search markets for many developing countries; the superiority of Gmail can shift the tides. A complete “individual profile” is an uncanny advantage when entering a new market.
If you were not aware, Google has been serving up Adwords in Thai for quite sometime.