With very little pzazz, Google Adwords has started to feed the pay per click advertising to searches on top French search engine Voila.fr and the also significant Orange.fr – as reported by Abondance. This means Yahoo Search Marketing has lost an important French partner as they previously powered Voila.
According to the Aposition and Weborama barometer of search share in France, Google has a 91% share, Yahoo has 3% and MSN has increased slightly recently to equal Yahoo at 3%. Voila and Orange are well behind at less than .5%. Nonetheless, this is a blow to Yahoo.
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