Andy Atkins-Kruger

Google knocks Microsoft off top spot as strongest brand in the Netherlands

Het Financieele Dagblad, the leading financial newspaper in the Netherlands, reports that a study by CoolBranding has given Google top spot for being not only the leading site in the Netherlands – but also the ‘strongest’ brand. Second was Ipod followed by Nike, Nokia and BMW. Microsoft was the winner last year and has been reduced to 10th place.

A nice Christmas present for the Google team!

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

One Response to Google knocks Microsoft off top spot as strongest brand in the Netherlands

  1. I’m quite surprised that some very established Dutch brands have dropped from the top-10. A shame really, but good going for the other brands.

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