Gemma Houghton

India Set To Be World’s Second Largest Ecommerce Market


Global Marketing News – 31st October 2016

India looks set to overtake the US and become the largest ecommerce market in the world after China, Europe’s most successful football team, Real Madrid, has found more success online, and Japanese online retailers are being forced to improve their delivery services, after nearly 70% of consumers in the country said they’d had a bad experience when shopping on the web.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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