The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use to access the internet.
This means that it has never been more important to have a good mobile SEO strategy in place. However, in order to come up with a strategy, you first need to understand what recent updates the search engines have implemented regarding mobile.
Here are the some of the most important mobile SEO-related updates from three of the world’s biggest search engines.
1. Mobile SEO on Google
2. Mobile SEO on Yandex
Yandex is the most popular search engine in Russia. In February 2016, it introduced a new algorithm called Vladivostok, which gave mobile-friendly websites a higher search position when users were searching from a mobile device. Webpages were classed as mobile-friendly if they featured vertical rather than horizontal scrolling, and if they excluded Flash, Silverlight and Java applets. More recently, in November 2017, it launched Turbo Pages which are similar to Google’s AMPs and load quickly by only loading text, images and video and by using stripped down code.
3. Mobile SEO on Baidu
Baidu is the biggest search engine in China. At the beginning of 2017, it launched its own version of AMPs called Mobile Index Pages (MIPs). Over 1 billion pages are now MIPs. To make things more interesting, Baidu is now also recognising and indexing websites built with Google’s AMP technology. However, differently from their own MIPs, these do not get any special icons, which means that apart from speed AMPs don’t receive any special boost in Baidu’s results.
I hope this has given you a useful introduction to mobile SEO. For more in-depth information, read our free guide below.
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