Website speed is something that’s extremely important, not only for SEO reasons (speed is a ranking factor) but also for user experience. According to research by Kissmetrics, 40% of people will abandon a website if it takes more than three seconds to load. Take into account also that many of
The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use to access the internet. This means that it has never
When it comes to online content and website rankings, keywords play a vital role. Read on to find out how SEOs should approach keywords in their content, and for some advice on keyword best practice. Keywords and SEO Keywords are an important part of search engine algorithms, as they are
Search engines constantly try to improve their search results by understanding the user’s intent behind the search query. Schema.org and mark-up techniques are one way of doing that. Mark-up is often referred to as structured data, but what is it? Unstructured data is, in simple words, any content on a
There is plenty of information online about SEO, but not all of it is reliable. Whilst some content is written by industry professionals who know what they are talking about, some is written by amateurs who do not know the facts. When educating yourself, it is important to know that
Google’s Answer Box, also referred to as ‘Ranking Zero’, ‘Featured Snippet’, ‘Google Quick Answers’, or ‘Quick Answer Box’, is a relatively new functionality within Google SERPs. It’s a box of light grey colour with a white background that provides the answer to search queries directly on the SERP, without users