Gemma Houghton

‘Pokemon Go’ Effects Mcommerce, UK Seeing High Growth


Global Marketing News – 25th August 2016

A study has found that the success of Pokémon Go has had a surprisingly positive impact on mobile commerce. The UK is experiencing its highest ecommerce growth in nearly two years. And Instagram has entered a very exclusive club by hitting 1 billion downloads on Google Play.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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