Some things just never go out of vogue. Like Chanel, a good Bordeaux, or a warm croissant fresh out of the oven on a Sunday morning. Nor does, it would seem, the business appeal of the country from where these goodies originate.
While there can be little doubt that China has stolen the limelight in recent years, France consistently ranks among the top destinations for digital marketers with an appetite for international expansion. And understandably so. The country is the world’s 6th largest economy as measured by GDP, and the 10th largest country in terms of number of internet users. If we turn to look at the size of the ecommerce sector, France jumps to 6th place – trumped only by the U.S., China, Japan, the UK and Germany.
From the perspective of a savvy, growth-driven marketer, then, the issue is likely to revolve less around eyeing the opportunity and more around understanding the specific dynamics that shape the French online market.
To help you do just that, we’ve created a comprehensive guide to digital marketing in France – it’s so comprehensive, in fact, that we’ve taken the liberty to use the ‘ultimate’ label.
Consisting of 93 pages and divided into 7 chapter, our ‘Ultimate Guide to Digital Marketing in France‘ will provide you with a highly visual 360 degrees view of the online space, covering everything from culture and language to ad spending to cross-border shopping.
You can download it for free here, but just in case you’re not yet convinced, below you’ll find a sneak peek into the report.
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