According to Chinatechnews Yahoo’s ambitions in China are enormous – targeting a 200% in market share following the successful integration of Alibaba.
Tian Jian is reported as saying that Yahoo aims to become the “top search and lifestyle brand in China”. Good luck Yahoo! You’re not going to be alone in that quest!
Source: Chinatechnews
Andy Atkins-Kruger
CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
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