Andy Atkins-Kruger

Zoeken.nl creates 'special days' logos ala Google

Dutch Cowboys tell us that Zoeken.nl has followed Google’s lead in changing their logos to suit special days. Google changes its logo to reflect national days – but this means that their logo changes throughout the world. Danny Sullivan of SearchEngineWatch, has suggested that Google should create local identities for nationally important days. Zoeken.nl has spotted an opportunity to respect its own national presence in the Netherlands by doing just that.

The Dutch celebrate their liberation at the end of the second world war with two national days the 4th and 5th of May. The first of these of day of solemn commemoration, the latter a day of joy and celebration.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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