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15 International Search Marketing Lessons – With A Twist

international search marketing lessons

One of the biggest pitfalls of running campaigns across different markets and languages can be making assumptions or believing stereotypes about countries and cultures.  By assuming you know how a particular culture behaves or what they expect, you can run the risk of creating content and campaigns that will at best appear irrelevant to their audience, or at worst actually seem offensive.

So of course, the biggest lesson of all in international campaigns is to do your research and ensure you get under the skin of your potential customers in each and every market you’re investing in, to give your business the best chance of success.

At Webcertain, we have an advantage on that front! With 44 languages spoken in-house and a team of people from all corners of the globe, we’re all learning and experiencing different cultures and behaviours every day. And we thought we’d give you a glimpse into our world to meet some of the team and let them share with you some international marketing lessons.

We try not to take ourselves too seriously, so you might see a few of those stereotypes making their way into our videos, and helping to illustrate our point!

We’ll be sharing each of our video lessons over the next couple of weeks. You can check out this post for updates, or follow us on Twitter or Facebook to stay up to date with the lessons.

Lesson One

Lesson Two

Lesson Three

Lesson Four

Lesson Five

Lesson Six

Lesson Seven

Lesson Eight

Lesson Nine

Lesson Ten

Lesson Eleven

Lesson Twelve

Lesson Thirteen

Lesson Fourteen

Lesson Fifteen

And we’d love to hear from you! Whether it’s to share your most important international lesson, dispel or prove your favourite stereotype or give some insights into a particular country, get in touch and help us add to our collection!

Brainstorming Workshop for International SEO

Brainstorming Workshop for International SEO

International SEO is not the same as own country SEO - any organisation trading internationally should tailor the website for each country to meet the specific needs and demands of that market. An experienced international SEO specialist will help you identify the specific issues, challenges and needs of a target country and develop an action plan to help you achieve your goals in that market. In order to focus on the specific requirements for each market, we recommend one workshop per country. Travelling and accommodation expenses will need to be paid in addition to the workshop fee.


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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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