One of the biggest pitfalls of running campaigns across different markets and languages can be making assumptions or believing stereotypes about countries and cultures. By assuming you know how a particular culture behaves or what they expect, you can run the risk of creating content and campaigns that will at best appear irrelevant to their audience, or at worst actually seem offensive.
So of course, the biggest lesson of all in international campaigns is to do your research and ensure you get under the skin of your potential customers in each and every market you’re investing in, to give your business the best chance of success.
At Webcertain, we have an advantage on that front! With 44 languages spoken in-house and a team of people from all corners of the globe, we’re all learning and experiencing different cultures and behaviours every day. And we thought we’d give you a glimpse into our world to meet some of the team and let them share with you some international marketing lessons.
We try not to take ourselves too seriously, so you might see a few of those stereotypes making their way into our videos, and helping to illustrate our point!
And we’d love to hear from you! Whether it’s to share your most important international lesson, dispel or prove your favourite stereotype or give some insights into a particular country, get in touch and help us add to our collection!
Brainstorming Workshop for International SEO
International SEO is not the same as own country SEO - any organisation trading internationally should tailor the website for each country to meet the specific needs and demands of that market. An experienced international SEO specialist will help you identify the specific issues, challenges and needs of a target country and develop an action plan to help you achieve your goals in that market. In order to focus on the specific requirements for each market, we recommend one workshop per country. Travelling and accommodation expenses will need to be paid in addition to the workshop fee.
Latest posts by Gemma Houghton (see all)
- 10 tips on how to run a successful webinar - April 28, 2020
- Japanese SEO: A look ahead to the International Search Summit with Rakuten - October 24, 2019
- International Search Summit Barcelona keynote speaker spotlight: Argent Media’s Chris Silver Smith - October 10, 2019