The AT Institute has just published a report at Xitimonitor showing that on average 53% of visits to UK websites have been generated by online marketing campaigns. The UK is followed by Spain 45%, Germany 40% and then just 29% in France.
In the UK the greatest number of visits results from sponsored links. The article carries some fascinating tables and the report covers just these four countries. The key conclusion is that there are significant variances between advertising techniques which will work effectively in each market.
Rider: You do have to bear in mind, however, the Xitimonitor is originally a French organisation and so may well be tracking more French than UK sites and UK site owners who spend money on ppc may well be more likely to acquire the system.
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And there’s the rub… just becuase such and such a survey says so-and-so, it doesn’t mean you can automatically believe it and start applying it to your own circumstances. It’s depressing if it’s true anyway because it sounds like SEO is a waste of time and that web advertising is all down to a battle of the budgets.
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