German flag-carrier Lufthansa has announced that it is to offer full web access via a wifi system and a satellite connection for all passengers in all flights and classes during the coming year. This will put pressure on more competitors to do the same.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
