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7 breathtaking global search and social media insights from 2014

The Webcertain Global Search And Social 2014
If I could use only one statistic to show the mind-boggling growth in global mobile internet usage and social media, this would be it: The number of mobile monthly active users on Facebook has increased by 265 million over the course of a year – from 680 million in Q4 2012 to 945 million in Q4 2013.

I repeat: 265 million. In just 12 months. That is more than the entire US internet population.


While I am sure that stressing the importance of mobile and social media is more or less obsolete in this day in age, the speed at which these channels are evolving continues to amaze and surprise even the savviest of marketers. Add international search to the mix and I can see the steam rising from your head.

But do not worry – we have got your back.

Today, we have published our Global Search and Social Report 2014, which covers the state of search and social media in 38 important digital markets (we have added Colombia, Nigeria, UAE, Ukraine, Venezuela and Vietnam to the lot), that will help inform and shape your international strategy.

Below are 7 breathtaking global search and social media insights from the report, which can be downloaded for free here.

1. Analysts may be worried about anemic user growth, but Twitter has achieved significant global scale

Twitter Monthly Active Users Q4 2013

2. Social media is a truly global phenomenon

7 in 10 Internet Will Be Active Social Media Users

3. The world’s by far biggest internet market just keeps getting bigger

China Internet Population Reaches 618 Million

4. Baidu faces stiff competition as 360 Search keeps gaining momentum

China Search Engine Market Shares February 2014

5. Did I already mention that Facebook’s mobile audience is HUGE and highly engaged?

Facebook Number of Mobile Daily Active Users Q4 2013

6. Russian search giant Yandex maintains clear leadership in its home market

Yandex Search Market Share in Russia February 2014

7. APAC’s scale and growth are amazing; so is the social affinity in the Middle East and Africa

Regional Overview: Social Media User Numbers and Internet Penetration 2014

Download full report

Just in case you have not done so already, why not go ahead and download the full report – you will not regret it! But hey, do not just take my word for it. Check out what the guys over at Smart Insights are saying about the report.

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Immanuel Simonsen

Research Manager at Webcertain
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

One Response to 7 breathtaking global search and social media insights from 2014

  1. […] 2014 global search and social media insights from around the world, covering 38 hugely important digital markets.  […]

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