Infospace – a search engine which presents the results of others mixed depending on the type of phrase searched for – has seen a 41% increase in unique visitors in its last financial year 2004 and a growth in turnover of 89%.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
