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Wanadoo launches contextual pay per click system in France

Wanadoo has announced a pay per click system for contextual sponsored links on Wanadoo and Mappy which has been nicknamed ‘Wanadooclic”. The links will be bought via a bidding system. The announcement was made by Luc Tran Thang who is the Director responsible for the Wanadoo portals. It should be noted that Wanadoo already features sponsored links from Overture which will remain – at least for the time being.

The Wanadoo site claims to have gained more than 100,000 visitors during the month of February 2005.

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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