Baidu Inc. (Nasdaq: BIDU), the leading Chinese-language search engine and eBay EachNet, the Chinese arm of the online auction company Ebay, announced a multi-year agreement to cooperate in advertising, on-line payment and a co-branded toolbar.
According to the agreement, Baidu will promote PayPal Beibao, an online payment tool by eBay EachNet, as the preferred payment method on Baidu. In return, Baidu will become the exclusive provider of text-based search advertising on eBay EachNet.
Sources: People’s Daily Online Forbes
