As companies get wiser about the Internet and understand that Google is not the beginning, the middle and the end in search in every country the start realising that “only” marketing in English might to cover it in France, Norway, China or Iceland. In Iceland leit.is seams to stay strong after the Google invasion and still manage to keep around 50% of the market and then there is Kvasir in Norway and Baidu in China.
Dealing with International Internet marketing will need an multilingual approach (US thinks Europe is one country and most of the UK thinks Scandinavia is one).
My very basic advice to companies that want to go International is; create a strategy, don’t just go with the .com site you have and try to get it listed on the regional part of Voila in France, at least translate a part of you site in the language of the country you are targeting (get locals to translate) and buy the ccTLD.
Kristjan Mar Hauksson
Latest posts by Kristjan Mar Hauksson (see all)
- The rising need for linguistic adaptation - September 13, 2012
- International companies should embrace the hreflang tag - April 11, 2012
- Do you know what consumers expect from your brands? - November 2, 2011
