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Amazon acquires Middle Eastern e-commerce giant Souq


Global marketing news – 29 March 2017

Amazon has acquired the Middle Eastern e-commerce site Souq.com, Russian e-commerce is booming, and Walmart has increased its stake in the Mexican e-commerce market.

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Elin Box

Content Marketing Manager at Webcertain
Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain's Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She is also part of the Webcertain TV team, where she writes scripts for short educational videos and helps with the day-to-day management of the YouTube channel. She also supports the Director of Marketing with a wide range of other marketing tasks, as and when required. Elin is from the UK.

One Response to Amazon acquires Middle Eastern e-commerce giant Souq

  1. Rubina says:

    Hi Elin,
    One of Middle East’s most sought after online website happens to be Souq. Souq sells literally anything and everything, from endless sources and all at the best quality.

    This eventually led to the acquisition in 2017. The advantage for Amazon here is that they have complete access to the Middle Eastern customers without having to face any local competitors. With Souq Saudi being a very well-known name in the Middle East, it became easy for Souq Amazon to garner more customers and support.

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