Global Marketing News – 6th January 2017
Amazon is to launch in Singapore, putting it head-to-head with Alibaba-owned Lazada in South East Asia. Tencent has signed a deal to encourage user generated content in Thailand. And new research has demonstrated the need for a fine balance in influencer marketing.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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