Webcertain blog

Blog Author Archive

four-tips-for-universities-targeting-middle-eastern-students
Aman Raffi

4 tips for universities targeting Middle Eastern students

Over half a million university students from the Middle East study abroad each year, making it the second largest region in the world for students studying abroad (after China). The Middle Eastern countries all have ambitious plans for future development, with the majority of their five-year plans focusing on education

programmatic-advertising-1
Aman Raffi

The benefits of programmatic advertising

The use of programmatic advertising is increasing and the integration of AI is fast improving its results. But what are the benefits of using this technology? Find out here! Programmatic ad spend worldwide is expected to exceed £228 billion next year and most advertisers have now fully embraced this technology.