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Aman Raffi

Aman is a Programmatic Campaign Manager at Webcertain, where he manages international programmatic digital projects for all Webcertain clients. He has been involved in developing international programmatic trading, setting up DSPs, and heading the programmatic unit, the campaign management process, and establishing best practices for Webcertain. He is involved in building strategic optimisation, omni-channel online strategy and testing frameworks to deliver outstanding results for clients. Aman has experience in several industries such as aviation, automotive, FMCG, QSR, luxury goods, telecom and technology, real estate, government bodies, and more. He likes keeping up to date with the latest digital trends and is keen to always improve the digital experience.

The benefits of programmatic advertising

The use of programmatic advertising is increasing and the integration of AI is fast improving its results. But what are the benefits of using this technology? Find out here! Programmatic ad spend worldwide is expected to exceed £228 billion next … Read More