I was reading today a very interesting post from Search Engine Land today which discussed the differences that exist in Europe not only in terms of languages but in terms of culture. http://bit.ly/AMvMu The article describes the different challenges of producing content (and translating) in more than one version for
A Latin American Communications Firm (Mazalan Comunicaciones) recently published the results of a survey that they applied in 26 countries to 40 Marketing Communications and PR firms to ask them about the tools they are using at the moment both to send information to journalists and other SEM activities.Agencies and
In Mexico, 3 of 19 Goverment Secretaries and other government agencies are already using social media like Twitter and Facebook to inform the public about important announcements as well as promoting social programs. The Secretary of Agriculture has an account in Facebook where they have already more than 100 followers.
Just recently an article was published online, regarding censorship in Social Media and President Calderon from Mexico. Calderon has a page in Facebook and basically if you become a fan you are allowed to post your comments in there. The article describes how the admins of the page don’t leave