Humans love stories. Whether they are told through word-of-mouth, books or films, stories are something that have been capturing humans’ attention for millennia, transcending boundaries and making us feel very real connections with the characters and the themes they are bringing to life. So, why can telling your brand story
This blog post was updated on 17 July 2024. With over 2 billion monthly active users, Instagram is one of the most popular social media platforms in the world. It is no wonder that Instagram has become a key marketing platform for brands to reach, connect with and influence their
This blog post was updated on 20 June 2023. Weibo is a popular social network in China. With around 593 million monthly active users, if you are targeting China, it is important to consider Weibo as part of your social media marketing efforts. Weibo is a microblogging platform similar to
Is Pinterest missing from your current social media marketing strategy? If the answer is yes, you are not alone – unfortunately, many brands are missing out on the incredible marketing opportunities that Pinterest provides, particularly B2B brands. This is despite the fact that, if used properly, Pinterest can be a
This blog post was updated on 2 May 2024. More and more global brands are becoming interested in harnessing the power of lead generation on social media. Lead generation aims to warm up potential customers to your business, nudging them on the path to eventually making a purchase. These people
If you are involved at all in social media, you will have heard of social selling. It has become a super-popular social media marketing strategy lately, but what exactly is it? Here is a good definition from SuperOffice: “Each time you log in to a social media network to identify