Understanding your target audience is key to any business’ success. By having a real understanding of your customers’ needs, pain points and feelings, you can ensure you tailor your offering to suit and deliver the very best service to them. … Read More
Glossaries are an integral part of terminology management. Glossaries are compiled for companies to ensure the unity of style and terminology of translated documentation, as well as to aid in the translation of highly-specialised scientific, medical, technical and other specialised … Read More
If a glossary is not created and integrated into the localisation workflow, the effects can be detrimental. In many languages, the meaning of the same word can be conveyed in different words or phrases. However, the terminology does not tolerate … Read More
Another BrightonSEO is done, and what a great day it was! There were some great talks lined up and as always it was really hard to pick which sessions to attend. My personal favourites were: “Understanding Amazon’s A9 algorithm” by … Read More
Nearly all segments of the Russian travel industry saw significant year on year growth in 2017. This growth has not gone ignored, and an increasing number of international travel brands are turning their attention to Russia. After all, a large … Read More
This blog post was updated on 17 August 2021. The Russian internet landscape is a peculiar place for people not used to the market. For most of us in the West, search equals Google, social media equals Facebook and e-commerce … Read More
