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Brett Petersen

As Director of Stream Intelligence I am currently responsible for leading all GWI research and insight generation. My core role is consulting with agencies and corporates to build comprehensive strategies for communications, product development, and business planning. I have a global remit at GWI which has allowed me to develop a knowledge of markets and online cultures across the globe and gives me a unique global perspective.

China leapfrogs the world in social commerce

Everyone is well aware of the breakneck speed at which China is growing economically. Its breakneck pace of digital adoption is less well-known, however.  Many know of the speed with which Chinese consumers have adopted social media, but it the … Read More