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Danielle Woods

The top 6 Google Ads trends global companies need to know about in 2022

Google is a major player in paid and organic search internationally, with 92% of the search engine market share globally, as of May 2022. In some countries, Google’s market share is even higher, topping 97% in Argentina and Brazil. Considering Google’s huge impact internationally, it is little surprise that companies

Danielle Woods

Watch the recording: How to create a successful international content strategy

Think international SEO is all about technical? Think again! Content is also crucial for SEO performance in international markets. From effective keyword research and mapping, to writing quality content and localising effectively, there is plenty to consider. Countries differ in language, culture, currency and much more, so it is important