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Felipe Torres

Felipe is a Social Media Manager for Webcertain from São Paulo, Brazil, with a degree in Social Communications and Journalism. Over the past ten years, Felipe has been working on social media, digital marketing and corporate communications for many companies in Brazil and the UK, improving their digital presence, content marketing campaigns and online communication resources.
platform-programme-2-facebook-twitter-weibo-updates-11022016
Felipe Torres

The Platform Programme: Facebook, Twitter and Weibo Updates

The Platform Programme – 11th February 2016 Facebook launches new audience targeting tool for organic posts Facebook now allows Page owners to target their organic posts to specific audiences. When a user “likes” a Page on Facebook, they will only see a small percentage of posts by that Page. English-language

Felipe Torres February 11, 2016
facebook-dedicated-shopping-feed
Felipe Torres

The Platform Programme: Facebook, WeChat, Twitter and Instagram Updates

The Platform Programme – 6th November 2015 Facebook launches Shopping feed First up its Facebook, which has just launched a dedicated Shopping feed. The feed aggregates all shopping-related posts from Pages, making it easier for users to browse for products. With recent research showing that half of Facebook users use

Felipe Torres November 6, 2015
baidu busca in brazil
Felipe Torres

Baidu takes on Brazil! Will Brazil take to Baidu?

Brazil’s very own version of the Baidu search engine, Baidu Busca, went live on July 17th without much fanfare. More like a quiet chess move than a carnival parade, it is not yet posing any threat to major players such as Google, Yahoo and Bing outside of China, but it

Felipe Torres July 29, 2014