Webcertain blog

Blog Author Archive

Picture of Fleur Depriester

Fleur Depriester

Fleur is a Senior Project Manager at Webcertain Semantics where she coordinates and reviews multilingual search marketing projects. She has a background in linguistics and language teaching and speaks French as native language.
Obstacles to Ad Copy Translation
Fleur Depriester

3 Obstacles To Ad Copy Translation

Following my last post concerning the limits of translation as applied to ad campaign keywords, I would now like to go on and examine how problematic translation can be when it comes to ad copy, again with English-to-French translation as focus. I will here tackle 3 main obstacles to ad

Fleur Depriester April 15, 2013

Limits to ad campaign translation: From useless keywords to missed opportunities

With the minimal text involved in PPC ads, ad campaign translation may seem a relatively low-cost way to reach new markets. Using a well performing English campaign and putting a good translator on the task, translating keywords, negatives and ads should be a straightforward process with all chances of success…

Fleur Depriester March 21, 2013