Many of the Webcertain team won’t be spending Christmas in the UK – they’ll be flying off to join family and friends in their home countries. As we prepare for one of the biggest celebrations of the year, we wanted to take a look at how Christmas festivities vary around
As today is Halloween here in the UK, the Webcertain team has been sharing the different experiences we have of this “festival” or similar kinds of celebrations in our native countries – as well as getting into the spirit with some costumes and carved pumpkins! The idea of Halloween goes
One of the biggest pitfalls of running campaigns across different markets and languages can be making assumptions or believing stereotypes about countries and cultures. By assuming you know how a particular culture behaves or what they expect, you can run the risk of creating content and campaigns that will at
If your business is targeting overseas markets, the chances are that China is on your radar. Now the biggest internet market globally and fast becoming the largest e-commerce market in the world, many organisations see the huge opportunity in reaching the Chinese online population. Of course, doing so requires a
Whether we like it or not, search engines are at the heart of everything we do, so understanding how they work, what they value and their latest developments is vital for our own success. At the International Search Summit @ SMX East on September 29th, we’ll be bringing together 3
As you will know if you have had any involvement with international projects and campaigns, the world is a big place and every region, country, in some cases city, has its own culture, trends and preferences. This of course applies to social media as well, and while there are some
The world of search might be ever changing but keywords are still at the heart of any online marketing activities and using the right ones can and will be the difference between success and failure. It is for this reason that you should never, ever translate keywords – but you
It’s certainly a region on the rise when it comes to internet access and usage, meaning that Latin America is an increasingly interesting target for international businesses and offers many opportunities. Of course to be successful there, its essential that you understand the specific needs, behaviours and preferences of your
Delegates attending the International Search Summit Seattle will be in with a chance to win an all access pass for the SMX Advanced conference as well. On Thursday June 5 all delegates will be entered into a draw and the lucky winner will get the pass. With the SMX conference
In a career spanning agency and in-house roles, not to mention a period as Search Quality Manager at Google, there aren’t many international search challenges and scenarios that Johann Godey hasn’t come across. At the International Search Summit London on 12th May, Johann, now at Director at Vistaprint, will be